Wowing at Wedding Fairs

How to ensure you wow at wedding fairs


Screenshot_20191021-110945_WhatsApp.jpg

The first one |

I’ve been sharing some shots, like the above of my latest wedding fair display, for the past couple of weeks and I’ve been overwhelmed with the super awesome response and so it got me thinking back to the first one I ever did.

It was at the Cheese and Grain in Frome and I’m not ashamed to admit that I had absolutely no idea whatsoever what I was doing!! I’d found www.the-wedding-emporium.com completely randomly online. Foot falls, marketing plans and social media support meant nothing to me at the time and so I just paid my fee as they were only down the road and then thought bugger what the hell am I going to take.

I know……….let’s take it ALL!!!!

And this is what I did. Took the lot and as you can probably tell from the photos below, it looked a mess! I didn’t have a clear idea of what my message was, what the props were trying to tell couples nor how my little business would be perceived by on lookers. I remember having lots of sweets so maybe I was trying to show my audience a rustic sweet table? Who knows!

Being super critical, there is no cohesion to the look, no true colour scheme, no real message and it doesn’t give off any feels.

Wedding fairs have naturally always had a pretty crappy stigma attached to them and I think suppliers have to now work extra hard to not be labelled the same. Rocking up with a creased white table cloth or worse, multiple creased white table clothes that overlap and a trestle table and a flat lay of props is no longer enough.

3 Years later |

Having now had a stand at countless fairs over the last few years, I’ve learnt a thing or two and have realised you don't have to cram as much as possible into your little 6ft x 2ft space…you need to utilise it.

I've learnt that to be successful, your aim is to make couples stop in their tracks and think wow but more importantly you need to make them FEEL that they have to come and chat to you. Weddings are such an emotional event that if you can generate an emotional reaction from the passer by then you're on to a winner. Couples don’t want to leave a fair disheartened because yet again they’ve given up their valuable spare time to only see the same displays set out in the same way.

They want to be wowed, they want to be caught up in the moment and want to look at stands that make them think, I never would have thought that could be possible. I never would have thought about putting that prop there or that person has created exactly what I had in my head but I had no idea that that was what I wanted.

These are the feelings that you want to generate and to leave couples with their minds whirling with fresh new possibilities and excitement. Don’t forget you are promoting your business through fairs also and this is your time to shine and show what you can do. This applies to any type of wedding supplier, whatever your offering and just remember how often are you physically in front of engaged couples that are looking for suppliers to book?

This moment needs to count and you need to do all you can to entice them into your little pocket of the wonderful world of weddings.

20191013_100621.jpg

Need some help|

As you can tell, we have learnt a thing or two over the past few years and I can’t tell you how super passionate I am about helping other suppliers reach their potential by getting the very most out of fairs.

With this in mind, I am opening up x5 slots for consultations for December and January all in readiness for the 2020 fair season.

We will be covering everything from your business model to your ideal client. We’ll be going through what it is that you offer, what message you want to portray and also what props you have to help you create an impact on the day-just to name a few. We’ll have a 2 hour session covering the above which will include some practical time playing with props…..all of which will leave you with a realistic action plan going forward that’ll we’ll help you create.

If you feel that this is something you’d like help with then we’d love to hear from you! The investment for this 2 hour session is £100.

Bonus |

As an extra bonus, the first supplier that books one of our sessions will receive 50% off the investment price.

To book |

All you need to do is get contact by emailing us at laura@therusticdresser.co.uk or by getting in touch through any of the buttons below.

Alternative |

If you feel you don’t need an in-depth 1-2-1 session but would still like some guidance, then look out for our PDF which launches this week and which will cover the basics of having a productive wedding fair which you can work through at your own pace. The investment for this will be £18.00


Circular+image+333.jpg